Performance & influencer marketer with four years across creator campaigns, short-form video, paid social and app growth. I've run creator work for MRF, Fossil and Brita, and today lead performance and content for client brands at AdCandid. I make the work, then measure what it earns.
in digital, social & performance marketing, since Oct 2022
app installs in three months for a gaming-app client
lead conversions from affiliate & app-marketing strategy
customer acquisition cost on the same programme
brands & clients, from national names to local leaders
Most marketers own one layer. I've worked every one of them: finding the creators, making the content, buying the media and wiring up the tracking that proves it worked.
Then the loop: measure, learn, re-brief, run it again.
I produced the short-form video and in-app assets for a gaming app, from first idea through production, and put them to work in its install campaigns. Installs rose five-fold within three months.
Set up the start-up's whole marketing operation, then launched its campaigns on both marketplaces to win early orders and awareness.
On the core team of a creator-marketing venture, I owned the influencer function: matched national and regional creators to each brand's goal, negotiated the contracts, ran the relationships and reported the results.
A data-led rebuild of the affiliate and app-marketing strategy: tighter audiences, better creative and constant testing. Conversions went up 45% while the cost to acquire each customer fell 20%.
Lead content strategy, creative, app and performance marketing across client accounts.
Part of the core team that built an early-stage creator-marketing venture from the ground up. Owned the influencer function end to end.
Paid social, search, tracking and SEO across Meta and Google.